Hey Brendan.
A short video introduction.

I would rather introduce myself properly than hide behind a document, so I recorded a short video for you. My name is Joeri, I am head of partnerships at Avança Group, and we look after YouTube channels for musicians for a living.
Please watch it before you read the rest. Everything after it will make far more sense, and you will know exactly who you would be dealing with.
Everything in these pages is about your channel. We spent real time on it before we wrote a single word.
Joeri · Avança Group
Personal message
JoeriPress play
Rather jump to what interests you? Here is the quick menu.
01 / 08

You don't have to take my word for it.
Take theirs.

We are a small team and we take on very few channels, so the people below are not case studies to us, they are people we speak to every week. Different music, same job.
I had been fighting for my rights and revenue on YouTube for years. Partnering with Avança changed that completely. My earnings have doubled, my piano covers are fully protected, and I finally have the peace of mind I was looking for.
John Rod DondoyanoPhilippines325K subscribers
What stands out most is how responsive they are. In every matter, every problem, they show up. That means a lot in this career.
MusisiIndonesia893K subscribers
Revenue up 70%. Net earnings up 40% after the split. The trajectory speaks for itself.
CurtainUpUnited States159K subscribers
They took every claim off my hands and I have not had to think about a takedown since. It is the quietest my inbox has been in years.
KB ArrangementsPhilippinesClient since 2024
I had been fighting for my rights and revenue on YouTube for years. Partnering with Avança changed that completely. My earnings have doubled, my piano covers are fully protected, and I finally have the peace of mind I was looking for.
John Rod DondoyanoPhilippines325K subscribers
What stands out most is how responsive they are. In every matter, every problem, they show up. That means a lot in this career.
MusisiIndonesia893K subscribers
Revenue up 70%. Net earnings up 40% after the split. The trajectory speaks for itself.
CurtainUpUnited States159K subscribers
They took every claim off my hands and I have not had to think about a takedown since. It is the quietest my inbox has been in years.
KB ArrangementsPhilippinesClient since 2024
What that looked like in numbers
Revenue growth
+158%
Over 12 months
Musisi
Yearly views
+70.4M
One catalogue, 12 months
Musisi
Revenue growth
+133%
First round of fixes
KB Arrangements
First 60 days
20–30%
Typical revenue lift
Across our channels
After that
40–50%
Once we are running it
Across our channels
Brendan Kavanagh × Avança02 / 08

The relationship comes first.
Everything else follows from it.

This is the part most companies bury in the small print. For us it is the entire point. Your channel is your livelihood, and we handle it exactly the way we would want ours handled.
You get our numbers
Not a ticket queue, not a shared inbox, not a chatbot. Our personal mobile numbers, and the person who picks up is the person doing the work.
24/7, and we mean it
A takedown at midnight, a strike on a Sunday, a question you cannot shake. Your worries become our worries, and we are happy to carry them.
Treated like family
We do not sign a channel and disappear. We look after a handful of people properly rather than a hundred badly, and we would like you to be one of them.
One bundle, three platforms
YouTube, TikTok and Instagram run together as one plan, in one deal. Not three invoices and three different people who never speak to each other.
Give it three months
If it is not working for you, you are free to walk away. No notice period, no penalty and nothing awkward. We shake hands and stay on good terms.
No small print
No sneaky clauses, no hidden splits and no fine print you would need a lawyer for. Everything sits on one page, in plain English. And if we ever felt we could not add anything, we would say so.
01/06
Scroll, drag or use the arrows
Brendan Kavanagh × Avança03 / 08

A wonderful channel.
With a lot still left on the table.

You are a serious musician with a genuinely beautiful channel, and it is doing well. But looking at it as operators rather than as fans, there are gaps that are quietly costing you views and revenue every single day.
Description optimisation
Right now there is next to nothing in them. On a library this size that is thousands of videos invisible to search. It is the fastest fix on the channel and the one that starts working immediately.
Instant fix
Thumbnails, A/B tested
We run two versions of a thumbnail and let your own audience pick the winner. Straight into more watch time and more engagement, on videos that already exist.
Proven lift
Claims and takedowns
Copyright claims, strikes, monetisation, labels coming after you. We have you covered and we take care of all of it, so none of it ever reaches your desk.
Fully covered
Brendan Kavanagh × Avança04 / 08

Short-form content.
Clipping is the new gold.

We produce the short-form ourselves, from footage that is already online. Nothing new has to be filmed, and nothing extra is asked of you.
Clip 01
0:34
We find it
Station performances, duets with strangers, reactions, interviews. Anything of yours that is already online becomes source material.
Clip 02
0:52
We cut it
Every moment worth watching becomes its own Short, Reel and TikTok, packaged and posted on your accounts, not somebody else's.
Clip 03
0:41
It compounds
Short-form reaches viewers who would never find the long videos first. That is watch time the channel was not getting.
01Footage that
already exists
02Clipped into
short-form
03New viewers
on your channel
04Watch time
climbs
05The channel
grows
Brendan Kavanagh × Avança05 / 08

What we can realistically do
for your catalogue.

These are the points where we believe we will be most useful. Nothing speculative, only what we already do every day.
3000+
Videos in the catalogue
Every video gets picked up again, re-optimised and put back to work. Then the pass starts over.
When One Person Breaks Free From The Matrix
Falling offRe-optimisingOptimised ✓
Boogie Woogie Queen Gets A Police Escort To The Piano
Falling offRe-optimisingOptimised ✓
Rock and Roll Piano Attracts Punk Rock Audience
Falling offRe-optimisingOptimised ✓
Playing The Piano Before Cold Lamb Arrives
Falling offRe-optimisingOptimised ✓
The Chinese Learn To Boogie Woogie
Falling offRe-optimisingOptimised ✓
Falling off, optimised once Re-optimised, working again
Point 01
Bring the back catalogue back to life
Older videos naturally fall off. We re-optimise them so they get picked up again, which puts views back on titles that already exist.
Point 02
Optimised all year, not once
Search language and viewer behaviour move constantly. Nobody has time to redo a full catalogue by hand, so most channels never do. That part is our job.
Old and new
The catalogue keeps earning on its own, and when a new video goes up we launch it off the back of it, pointing the existing audience straight at it instead of starting from zero.
Brendan Kavanagh × Avança06 / 08

Your website.
We would love to bring it up to date.

The sheet music site already does a real job. The bundles, the free sample, the testimonials, all of it is there and it works. It is also the place your YouTube audience lands, and it deserves the same care the channel is about to get.
boogiewoogiesheetmusic.com
boogiewoogiesheetmusic.com
A fresh look, that is all
We update the design and the layout. The shop, the products and the pricing stay exactly as they are, and stay yours to run.
Built to convert
Clearer hierarchy, a stronger first screen and a cleaner phone layout, so more of the people your channel sends actually reach the bundles.
The design is on us
We do the design work ourselves as part of looking after the channel. No extra cost, no separate bill.
Brendan Kavanagh × Avança07 / 08

One call. We show you the receipts.

No pitch and no pressure. We share our screen, open the real dashboards of the channels you just read about, and walk you through exactly what changed. Then you decide, and a no is a perfectly good answer.
1
The call · 30 minutes
Half an hour, screen shared. Real numbers from real channels, and a first read on where yours is leaking.
2
Free channel audit
A written breakdown of your descriptions, titles, thumbnails and playlists, ranked by impact. Yours to keep, whatever you decide.
3
Three-month trial
We get to work and the tests start running. If you are not happy, we shake hands and leave it there. No lock-in.
You built the catalogue. Let us make YouTube show it to people.
A team small enough that you get our personal numbers, and a channel we would be proud to look after. Pick a time that suits you, and let us take a proper look at yours.
Your contact
Joeri
WhatsApp · direct
+31 6 37 44 92 00
Email
joeri@avancagroup.com
Make appointment here 30 minutes · free channel audit either way
Brendan Kavanagh × Avança08 / 08
Book the call